As Chief Operating Officer, Traci plays a vital leadership role in driving the company’s strategy establishing policies and procedures that promote a positive culture and increasing Whitecap’s overall efficiency. She is a licensed Minnesota real estate broker, a Certified Commercial Investment Member, and a Certified Property Manager. With over 25 years of experience in commercial real estate, Traci brings a wealth of expertise from multiple perspectives to oversee business operations, including asset management, human resources, technology, marketing, legal, and architecture. Traci is an integrator who translates strategy into actionable steps across all departments, implementing organization-wide goal setting, performance management, and annual operations planning. She is an expert in executing strategic initiatives, solving operational issues, and identifying areas for process enhancement. Furthermore, Traci establishes and nurtures reliable relationships with important clients, partners, and stakeholders.